Fabfurnish.com widens its retail presence in the Kitchen Category with its new store

Fabfurnish.com widens its retail presence in the Kitchen Category with its new storeThe master of Indian cuisine and MasterChef India Co-host, Chef Ajay Chopra graces the evening with his presence

New Delhi, November 25, 2014: - FabFurnish.com, India’s leading online home store escalates its retail business with its latest Modular Kitchen and Wardrobe store in Gurgaon’s JMD Regent Arcade Mall. The event was graced by Chef Ajay Chopra, MasterChef India Co-host who demonstrated the benefits of the appliances to the attendees by means of a cookery show. The attendees of the event included loyal customers of FabFurnish, designers and builders.

“FabFurnish is an Indian brand in furniture, home decor and kitchenware. For the first time, they are launching modular kitchens and customized wardrobes, and a special section for office furniture. I am glad that I hosted a fun-filled and electrifying inauguration of FabFurnish’s Gurgaon outlet. I wish all the success to FabFurnish for starting this new venture. I am happy to be a part of it and associate with them in the future”, said Chef Ajay Chopra on the launch.

This is a futuristic and far-sighted strategy adopted by FabFurnish.com to enter into the Kitchen and Wardrobe category. This is a continuance of their innovative “Click and Mortar” model that enables the patrons to avail a personalised, one-to-one service and experience the brand first hand. Unlike the conventional kitchen and wardrobe shops, this outlet is a unique store. This new store brings to you the world’s topmost brand for kitchens and wardrobes – Hafele – at affordable prices.  It will showcase custom-made products catering to the needs of customers seeking aesthetics, practicality and durability.

The collection will include unique products and features like fully extendable, soft close drawers and 105 degree soft close hinges; UV resistant doors with fire resistance up to 70 degrees; huge variety of manmade stones specially made for kitchen specifications; impressive collection of solid as well as wood grain colors etc.

According to Mr. Vikram Chopra, CEO & Founder, FabFurnish.com, “FabFurnish.com will also provide additional benefits such as personalized services of reputed designers to all the customers at the time of purchase, hassle-free installation ensuring minimum assembling activity at customer’s place, five year guarantee on the entire range, free servicing for one year, and complete support by customer care and technical team. These facilities will transform the whole process of purchasing modular kitchens into a gen-next experience.”

The “Click and Mortar” model is a supplement to FabFurnish’s prospering online business; it is a pioneering tactic to expand its offline presence by opening physical stores. These stores are aimed at catering to the preferences of those patrons who want to personally touch and feel the product before purchasing it.  The model allows a good blend of the advantages of online and offline shopping experience for customers. It allows patrons to personally check out the options before making the purchase.

Store Address: 32 A, Lower Ground Floor, JMD Regent Arcade(Next to Sahara Mall), MG Road, Gurgaon

About Fabfurnish.com:

FabFurnish.com is India’s largest online home store with the widest range of assorted home furniture, furnishings, décor and kitchenware from over 500+ local and international brands.

Founded by Vikram Chopra and Mehul Agrawal, the company was brought to India by well-known German incubator Rocket Internet.FabFurnish.com caters to the young, urban and aspirational consumers who seek to flaunt their cultivated taste for home & lifestyle within their budget. It envisions itself as a brand retailer by achieving a five-fold annual growth rate.

The online leader in the segment of home & lifestyle, it stands apart from other players through its grand assortment of more than 60,000 products that define modern trends in home design, affordable prices, pan India shipment, varied payment options and excellent customer service. Poised to become the biggest offline and online player in the market, the company has a retail presence in Delhi NCR, Bangalore, and plans to expand countrywide.